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CSA makes history hosting largest ever training event
CSA makes history hosting
largest ever training event
  
2009, June 8: The Caribbean Shipping
Association broke another record recently by having the largest international
training event in its 39 years of history.
Over 120 persons gathered at the Las
Americas hotel in Cartagena, Colombia over two days, May 21 and 22, to take part
in a cruise tourism seminar, “Benefiting from Cruise Tourism” hosted by the CSA
and presented in collaboration with local agencies ProExport, Corporación
Turismo Cartagena de Indias and the Sociedad Portuaria Regional de Cartagena (SPRC).
The 123 participants included representatives
from a number of sub-sectors in the cruise industry - tour guides, ground
transportation, tour operators, maritime agencies, restaurants, retail
establishments, the port authority, airport, visitor attractions, operators of
historical sites, government agencies including the tourism board and the
police. Students of tourism assisted during the event.
 “The
seminar was a resounding success such that the agencies involved are interested
in bringing the training to additional audiences in other cities as well as for
an expanded training program,” said Clive Forbes, CSA’s General Manager. “These
cruise sector workshops are timely as we face challenging times ahead due to the
global financial crisis and we need to ensure that we are maximizing the
opportunities offered by the cruise industry.”
Clive
Forbes
The main objective of the training seminar was to
improve quality standards and efficiency in an industry that is critically
important to regional development. This was achieved by presenting fundamental
concepts and theories about cruise tourism to operatives in all industry
sub-sectors. This seminar was particularly successful not just for the massive
attendance but for the fact that presenters effectively revealed and explained
the basic concepts and objectives that underlie the cruise tourism industry
while providing a forum for discussions about previous experiences and future
strategies for the growth and development of Cartagena’s cruise tourism sector.
 The
seminar programme featured presentations which provided insights into cruise
line itinerary planning, destination marketing, creating the shore side
experience and the Caribbean and South American cruise markets. Other components
of the course included customer service excellence and a historical perspective
of the cruise industry. These topics were presented by two facilitators Fritz
Pinnock of the Caribbean Maritime Institute and Ms. Julie-Anne Burrowes of
On-board Marketing.
Fritz Pinnock
The
response of participants was very positive and proved the seminar’s success.
‘The training was very productive and I hope that
all the people in the cruise tourism industry take advantage of this’ said
Francisco Javier Vergara Piñeres, Senior Vice President of Tourism ProExport.
Participants were presented with
Certificates on completion of the workshop. The workshop is accredited by the
Caribbean Maritime Institute. Participants earn one credit towards the
Institute’s maritime degree programme.
  
  
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